Case Study: a budget airline boosts revenue and route flexibility with Symphony Solutions

Budget Airline boosts ticket sales and ancillary revenue with Symphony Solutions

The customer, a budget airline, faced challenges with its outdated systems, which hindered its ability to make real-time offer updates, expand its route network through partnerships, and provide flexible payment options. To overcome these obstacles and improve its operational agility, the airline partnered with Symphony Solutions for their software development and data & analytics services.

Symphony Solutions implemented a dynamic offer management system via a REST API, integrated new airline partnerships, and added multiple payment service providers. This solution allowed the client to instantly update offers, significantly expand its market reach without adding aircraft, and provide a smoother booking experience. The vendor's work resulted in increased ticket sales and ancillary revenue, higher payment success rates, and improved marketing conversion rates for the airline.