Case Study: Mattel creates a personalized fan experience with Symetris Drupal solutions

Mattel enables 20K+ fan-customized characters with Symetris

Mattel, a global leader in the toy industry, partnered with Symetris to support its Mega Construx brand's customer-acquisition strategy. The challenge was to create a powerful web application for customizing game characters that balanced a playful aesthetic with the technical demands of hyper-customization, performance, and user age compliance.

Symetris implemented a Drupal solution that connected to an internal web service, allowing fans to customize characters from a vast palette of components while optimizing site performance. The solution included age verification and privacy policy systems. For Mattel, this resulted in over 20,000 characters customized by fans, significantly increasing engagement and awareness for the Mega Construx brand.

Mattel