Case Study: LASIK MD achieves a unified, autonomous digital experience with Symetris

Lasik MD streamlines 5 web properties and gains 100% update autonomy with Symetris

Lasik MD, a North American leader in laser vision correction, faced challenges with its fragmented digital ecosystem. Managing multiple websites with different technologies created maintenance complexity and a dependency on external development teams for every update. To address this, they partnered with vendor Symetris for a comprehensive web transformation, which included migrating to a centralized Drupal CMS.

Symetris implemented a unified digital platform, consolidating web properties and providing training to empower Lasik MD's marketing team. The solution resulted in streamlined operations, with the customer achieving 100% autonomy for website updates and eliminating the need for developer involvement. This partnership provided Lasik MD with a unified digital roadmap and comprehensive insights for continuous growth.

Lasik MD