Case Study: EGYM builds a scalable digital backbone for preventative health with Symetris

eGym improves deployment efficiency and unifies editorial workflows with Symetris

eGym, a global leader in connected fitness and preventative health technology, faced significant complexity when it acquired Wellpass and needed to unify two distinct websites, teams, and editorial systems without disrupting users or operations. They partnered with Symetris to tackle this challenge of merging digital ecosystems and building a scalable foundation for growth.

Symetris approached this as a long-term digital unification initiative, providing ongoing strategy and leading a multidisciplinary team to redesign the website on Drupal. The solution improved user journeys for product discovery and standardized deployment pipelines. As a result, eGym achieved improved deployment efficiency, a unified editorial experience, and a flexible digital platform ready to support future growth, all delivered through Symetris's strategic and technical expertise.

eGym