Case Study: AbbVie achieves faster, more scalable healthcare microsite delivery with Symetris

AbbVie speeds microsite production with Symetris

AbbVie, a global biopharmaceutical leader, faced challenges in scaling its digital marketing efforts due to the need for rapid microsite production, strict compliance workflows, and fragmented legacy platforms like WordPress. To achieve faster execution without compromising governance, AbbVie partnered with Symetris to build a more agile and secure digital foundation.

Symetris implemented a standardized Drupal platform to consolidate AbbVie's microsite architecture, developing custom approval workflows and enabling secure access to content. This solution resulted in faster production cycles, more consistent websites, and increased confidence in compliance. Symetris empowered AbbVie's marketing teams to move quickly while ensuring IT governance was fully under control.

Abbvie