Case Study: Bakken.nl builds a powerful loyalty system with Sylius Plus

Sweet Loyalty System For Dr. Oetker

Bakken.nl, the popular Dutch baking inspiration site owned by Dr. Oetker, needed a more scalable way to support its loyalty-driven business and later expand into a webshop. To meet the goal of a large, stable, and flexible baking platform, vendor Sylius was selected, using Sylius Plus as the backend engine alongside a headless stack.

Sylius implemented a solution built on Sylius Plus for backend, PIM, and loyalty management, with Contentful, Vue.js, Elasticsearch, and Mollie supporting the wider commerce experience. The result was a flexible “Bak & Spaar” loyalty system that lets customers earn and redeem points for discounts, while also giving Dr. Oetker direct influence on the Sylius Plus roadmap; the platform already supported over 100,000 active subscribers and helped Bakken.nl earn a shortlist spot among the top 5 eCommerce websites for the Dutch Interactive Awards 2021.

Bakken.nl