Case Study: Smathers & Branson achieves scalable growth and saves 500 labor hours with Sylius

Smathers & Branson - Customer Case Study

Smathers & Branson, a US fashion accessories brand growing at ~67% year-over-year, faced scalability and customization limits with their original LemonStand SaaS solution. To support rapid growth, B2B channels, and a custom needlepoint belt experience, they engaged iTristan Media Group to replatform their store on the Sylius eCommerce framework.

iTristan implemented Sylius as the core in a 9‑month migration, integrating Lightspeed POS, Google Analytics, US Bank merchant services, automated inventory workflows and a QOH reconciliation bot, and building tailored B2B workflows and a custom belt builder. The Sylius-based site processed its first order 4 seconds after go‑live, handled ~500 simultaneous Black Friday orders without issues, eliminated the need for new hires while saving about 500 hours of labor, and delivered reliable, scalable performance.

Smathers & Branson