Case Study: Soulz.lt launches an omnichannel, mobile-first fashion webshop with Sylius

New omnichannel, mobile-first, fashion webshop on Sylius

Soulz.lt, an exclusive fashion e-commerce platform under the Baltic retailer Apranga Group, required a new, integrated webshop built on their existing infrastructure. Their challenge was to create an omnichannel, mobile-first experience that would seamlessly sync with their established brick-and-mortar retail processes and management systems. The vendor, Sylius, was chosen as the e-commerce platform to meet these needs.

The solution implemented by Sylius and its partner Nordcode included a visually attractive, highly functional site with advanced filtering and an omnichannel strategy connecting online and offline shopping. The vendor's platform enabled a swift six-month launch, a mobile-first UX/UI, and integrated payment and delivery systems. This provided customers with full flexibility in order fulfillment and a unified shopping experience across all channels.

Soulz.lt

Justinas Rastauskas

Chief Business Development Officer