Case Study: Natura Selection achieves 277% sales growth with Sylius

Natura Selection chose a transition to Sylius with the aim to create a better world

Natura Selection, a Spanish multi‑brand concept store with 200+ physical locations focused on eco‑friendly products, faced high development costs and technical debt from a custom Yii‑based website. To reduce programming overhead, simplify future updates and retain bespoke functionality, Natura Selection worked with Runroom to transition to the Sylius e‑commerce platform.

Runroom implemented Sylius as the new online platform and integrated plugins (Mailchimp, CMS, Stripe) and Symfony bundles to provide a ready front‑ and back‑office and modern development practices. The move to Sylius delivered strong commercial and performance gains: sales +277%, number of orders +228% and average ticket +15% (April vs. March 2020), pageviews exceeded 200k, and loading/server times improved dramatically (average page load −33.07%, server response −43.11%, domain search −39.94%), boosting Natura Selection’s online business.

Natura Selection

Toni Milián Artigas

IT Director