Case Study: Maréchal Fraîcheur achieves faster, smoother eCommerce shopping with Sylius

Maréchal Fraîcheur the Fresh Food Market with Sylius

Maréchal Fraîcheur, a French SME and fresh food market in Lyon, faced a major eCommerce challenge in 2020. Their outdated platform struggled with increased demand, leading to customer login issues, an unintuitive mobile experience, and poor performance. The company needed a modern, scalable solution to improve the customer experience and support future growth, leading them to choose the vendor Sylius.

The solution, implemented with the help of Sylius Partner Synolia, involved building a new platform using the Sylius eCommerce solution. This provided the flexibility, performance, and seamless integrations required. The results were significant, including a 50% reduction in checkout clicks, a large increase in newsletter subscribers, and a majority of traffic coming from mobile devices. The implementation also streamlined internal operations for Maréchal Fraîcheur's team.

Maréchal Fraîcheur

Paul Maréchal

Director