Case Study: Kotryna Group achieves multi-channel retail transformation with Sylius

Digital makeover of the largest children’s goods retailer in the Baltics

Kotryna Group, the largest children’s goods retailer in the Baltics, needed to modernize its fast-growing e-commerce operation after a 60% increase in online sales exposed weaknesses in its existing processes. Working with vendor Sylius and partner NFQ, the company faced loyalty, fulfillment, and multi-channel challenges across five separate e-shops and more than 88 physical stores.

Sylius helped Kotryna Group migrate to a flexible multi-channel architecture on its Symfony-based platform, supported by Akeneo PIM for product data management. The new setup enabled one login and cart across brands, channel-specific promotions, improved logistics, and centralized management of 11 e-shop instances, helping reduce administrative costs and scale the business while improving both online and in-store customer experiences.

Kotryna Group