Case Study: Bertani elevates plumbing fixtures eCommerce with Sylius

Bertani plumbing fixtures eCommerce with Sylius

Bertani, a long-standing Italian distributor of high-end plumbing fixtures and eco-friendly home products, faced the challenge of an outdated and limited custom eCommerce platform. Their online presence was not aligned with their premium brand value proposition. They partnered with the vendor Sylius, utilizing its eCommerce platform, to undertake a complete digital overhaul with the help of the solution partner Webgriffe.

The solution implemented by Sylius involved designing a new digital ecosystem centered around its highly customizable platform. Webgriffe developed tailored features for Bertani's business processes and integrated specialized systems for product management, marketing, and customer service. The results included a new online store with an improved UI/UX that supports diverse customer journeys for both B2C and B2B segments, effectively repositioning the company for its high-end target market.

Bertani

Tiziano Marchetti

Communication Strategist