Case Study: E’lique Advisory scales strategic accounting services with Syft Analytics

How E’lique Advisory leads the way for female-owned accounting firms with Syft Analytics

E’lique Advisory, a female-owned accounting and advisory firm in South Africa, faced the challenge of moving beyond basic compliance reporting to provide deeper, strategic insights for its clients. Founder Lornelle Jonas sought data analytics software that could tell the "true story" of a business with real-time data, a need that arose as the firm rapidly scaled from a side hustle to a Xero Platinum Partner.

By implementing Syft Analytics, the firm gained powerful tools for pricing, data auditing, and automated reporting. The solution from Syft enabled E’lique to transform into strategic financial partners for their clients, helping them make better decisions and even secure international investment. The results were dramatic, allowing the firm to scale efficiently, service clients globally, and achieve a groundbreaking status as South Africa's first female-owned Xero Platinum Partner, all while improving work-life balance.

E’lique Advisory

Lornelle Jonas

Founder