Case Study: The Coca-Cola Company achieves 98% audio completion and stronger in-store sales with SXM Media and Pandora

The Coca-Cola Company achieves 98% audio completion with SXM Media

The Coca-Cola Company aimed to drive brand awareness and boost in-store sales for its new value collection. Their challenge was to ensure ads drove sales lifts and achieved key engagement KPIs like high ad completion rates. They partnered with Dollar General Media Network (DGMN) and SXM Media for this campaign, which utilized audio advertising on Pandora.

SXM Media implemented a solution that included 30-second audio ads on Pandora, leveraging its large listener base to reach target audiences. The results were highly successful, with the audio ads achieving a 98% completion rate and an 88.74% audibility rate. This multi-platform campaign, which SXM Media was a key part of, delivered over 19 million impressions and successfully influenced sales for The Coca-Cola Company.

The Coca-Cola Company