Case Study: StubHub achieves personalized audio-driven conversions with SXM Media

StubHub drives 2 million page visits with SXM Media

StubHub wanted to inform its audience about relevant music, sports, and comedy events in a more streamlined manner. To meet this challenge, they partnered with SXM Media, which utilized its Dynamic and Sequential Audio advertising solutions.

SXM Media implemented a strategy using personalized audio ads that were customized in real-time based on signals like the listener's location and the day of the week. This solution drove over 2 million page visits and generated 1,893 order confirmations with an average spend of $263.99 per order. The campaign also achieved significant brand lift, with a +6.6% increase in brand recall and a +7% lift in purchase intent.

StubHub