Case Study: SiriusXM achieves measurable lift and cross-funnel ROI with SXM Media

SiriusXM boosts post-exposure actions 22% with SXM Media

The customer SiriusXM, a satellite radio service, worked with the vendor SXM Media to demonstrate the advertising performance of its satellite radio platform. The challenge was to prove that SiriusXM Satellite ads could effectively compete with and outperform national digital channels in driving measurable results and campaign objectives.

SXM Media implemented a comprehensive study conducted by Claritas to analyze over 30 campaigns. The solution proved that SiriusXM Satellite drives significant measurable impact, including a 22% lift in post-exposure actions and performance that indexed between 98-110 against top digital platforms on key outcomes. The results showed that 80% of campaigns produced statistically significant lift, confirming the vendor's platform as a powerful and effective advertising channel.

SiriusXM