Case Study: Dove boosts brand affinity and awareness with SXM Media’s Studio Resonate

Dove drives 103M audio impressions with SXM Media

Dove faced the challenge of a high dropout rate among young female athletes, with research showing 45% of girls quit sports by age 14 due to body confidence issues rather than a loss of love for the game. To address this, Dove partnered with SXM Media's in-house audio creative agency, Studio Resonate, to create an impactful campaign as part of their wider #KeepHerConfident initiative.

The solution implemented by SXM Media involved a multi-faceted audio campaign featuring personal storytelling from well-known and emerging female athletes, including Venus Williams. This included custom audio spots, 3D audio, live reads on SiriusXM, and a custom bonus podcast episode. The campaign achieved over 103 million audio impressions, a 98% positive sentiment rate, and significantly outperformed impression KPIs by 448%. A brand lift study also showed notable increases in brand affinity, favorability, and purchase intent among listeners.

Dove