Case Study: MW Cleaners drives brand awareness with Swyft

MW Cleaners grows contacts by 1000s in 4 weeks with Swyft

Swyft, an Austin marketing agency, was engaged by MW Cleaners, the largest earth-friendly dry cleaner in the U.S., to help break into the crowded Austin market. Their challenge was to raise awareness for the new service, link it to its parent retail chain, and prove a scalable model, all while generating significant local buzz and media attention around the launch.

Swyft designed and executed an experiential marketing campaign timed around Earth Day, featuring roving "Green Guys" who staged playful public "green slime" attacks to demonstrate the cleaning service. This was supported by a social media strategy and local media outreach. The campaign resulted in thousands of new contacts captured, significant local media coverage in outlets like the Austin American-Statesman, and established a strong foothold for MW Cleaners in Austin through memorable, shareable events.

MW Cleaners