Case Study: BigWave Marketing reduces manual reporting hours with Swydo

BigWave Marketing saves money by reducing manual reporting hours

BigWave Marketing is a UK-based creative growth agency that needed to replace time-consuming manual reporting and handwritten summaries. Their previous tool, Agency Analytics, was too basic for the visual, detailed client reports they wanted, and reporting was costing the team significant time and money.

Swydo implemented live reporting dashboards, report templates, scheduling, branding, client management, and data comparison features tailored to each client’s needs. BigWave Marketing says Swydo reduced email traffic, improved client communication, saved about one hour per person per day on reporting, and could have added roughly £6,675 in annual value after software costs, with reporting time improved by at least 20%.

BigWave Marketing

Gemma Ross

Head of Paid Media