Case Study: Australian Catholic University achieves 393% more leads and 180% higher attendance with Swoogo

Swoogo helped this university increase lead volume by 393% and event attendance by 180% without extra costs

Australian Catholic University (ACU) needed a way to move its Open Day and orientation events online when 2020 restrictions disrupted in-person campus events. As a university that depends on these programs to drive student recruitment and build belonging, ACU needed an event experience that could preserve its branding, engagement, and excitement in a virtual format. Swoogo’s event management and virtual event platform was used to help meet that challenge.

With Swoogo, ACU quickly built branded virtual Open Days and orientation events using group chat, one-to-one video meetings, and large-scale webinars tailored to student expectations. The results were strong: ACU reported a 393% lift in lead generation, 180% higher event attendance, and 92% of attendees rating the Open Days as good or excellent. Swoogo helped ACU exceed its KPIs without adding extra costs.

Australian Catholic University

Luke Williams

Associate Director of Digital Experience