Case Study: Teknosa boosts cross-sell by 166% with Swogo

Teknosa secures 16x ROI after Swogo’s cross-sell boosts AOV by 32%

Teknosa, a large electronics retailer, faced a significant challenge in managing effective cross-sell recommendations for its extensive product catalog. Their manual process was time-consuming and impossible to scale, making it difficult to keep up with new products and provide optimal suggestions to customers. To overcome this, they partnered with the vendor Swogo.

Swogo implemented its automated algorithms and Product Graph technology to deliver intelligent, data-driven cross-sell bundles. This solution analyzed product compatibility, relevance, and customer behavior to generate the best possible combinations. The results were immediate and substantial: Teknosa saw a 166% increase in cross-sell, a 32% boost in average order value, and achieved a 16x return on investment with Swogo.

Teknosa

Tahir Yildiz

Head of Ecommerce