Case Study: Sonae achieves 3x cross-sell sales with Swogo

Sonae - Customer Case Study

The customer, Sonae, a major retailer, faced the challenge of increasing sales of high-margin products in a competitive environment with tight margins. They partnered with the vendor Swogo and its Product Graph™ service to find a solution that required no additional manual effort from their teams.

Swogo implemented its machine learning and AI algorithms to deliver guaranteed product matches for cross-selling. This solution tripled Sonae's cross-sell sales, achieving a 3x increase in results, while also providing a much better experience for their customers.

Sonae

Pedro Devesa

Head of Digital Business