Case Study: BT Shop achieves seamless desktop and mobile implementation with Swogo

A simple implementation on desktop and mobile

The customer, BT, needed a solution for bundling high-margin add-ons to improve its customer experience and guarantee product compatibility. To meet this challenge, they partnered with the vendor Swogo for its unique product database and expert advice capabilities.

Swogo implemented a tailored strategy for BT's eCommerce shop, focusing on maximizing cross-sell opportunities. The solution was launched seamlessly on both desktop and mobile in just six weeks with zero issues. The vendor's collaborative approach and dedicated support were noted as key factors in the successful and rapid implementation.

BT

Duncan Rutherford

Head of E-Commerce