Case Study: Thai Airways (Royal Orchid Holidays) achieves a 31% look-to-book rate and faster time-to-market with Switchfly Agency

Thai Airways - Customer Case Study

Royal Orchid Holidays, the vacation-packaging business unit of Thai Airways, needed a unified, branded online experience to sell customized flight-plus-product packages worldwide. The company sought to combine Thai Airways and alliance partner inventory, support multi-currency/multi-language payments (including cash, credit card and frequent-flyer miles), and provide real-time sales reporting for its global selling offices.

Royal Orchid Holidays implemented the Switchfly Agency solution to power its site, enabling bookings of any combination of flights, hotels and local activities, advanced merchandising and offline customer support. The launch delivered a fast time-to-market with no custom platform development, dynamic global reporting, online cancellation and a 31% look-to-book ratio.

Thai Airways