Case Study: a premier customer loyalty brand reduces breakage by $2.5M with Switchfly travel rewards

Premier Customer Loyalty Brand cuts breakage by $2.5M in under 6 months with Switchfly

A premier customer loyalty brand faced high breakage rates and low member engagement because traditional rewards like merchandise were not inspiring redemption. They sought an aspirational solution and turned to Switchfly to integrate travel rewards into their program.

Switchfly implemented a seamlessly integrated, fully branded travel booking portal with global inventory and personalized recommendations. This solution allowed the loyalty brand to add compelling travel rewards, which reduced breakage by $2.5 million in less than six months and significantly improved program engagement.

Premier Customer Loyalty Brand