Case Study: The Morning Wolfpack expands its audience with Switcher Studio

The Morning Wolfpack - Customer Case Study

The Morning Wolfpack, an award-winning Seattle radio show, faced the challenge of finding a simple solution to produce multicamera live video streams of their daily broadcast. They needed a way to increase real-time audience engagement and move beyond their previous process of posting edited videos long after the show ended. They turned to the vendor Switcher and its Switcher Studio software to find a more efficient way to livestream.

By implementing Switcher Studio, the team was able to simulcast their radio show to Facebook Live using multiple camera angles synced from iPhones and an iPad. This solution provided by Switcher led to a massive expansion of their digital audience; their average Facebook Live viewership increased by nearly 2,000%, jumping from 60-70 to 500-600 concurrent viewers. The show also experienced a significant spike in real-time engagement, opening up a new channel for interaction with their listeners.

The Morning Wolfpack

Joe Wallace

Executive Producer and On-Air Personality