Switcher
11 Case Studies
A Switcher Case Study
The Shorty Awards, which honor excellence in social and digital media, faced a significant challenge when the COVID-19 pandemic forced their 2020 ceremony to go virtual. They needed a completely remote solution to produce their prestigious post-show interviews with winning brands and organizations without sacrificing quality.
By employing Switcher's remote production services and Video Chat feature, the team conducted and live-edited the interviews with a seamless, professional workflow. This solution from Switcher enabled the Shorty Awards to produce nearly twice as many interviews as the previous year, dramatically cutting down on production and editing time while yielding higher-quality, more comfortable conversations with winners.
Christina Waterman
Marketing and Partnership Manager