Case Study: Matélé engages a broader audience with Switcher Studio

Matélé - Customer Case Study

Matélé, a small TV station based in the Namur district of Belgium, faced the significant challenge of declining viewership on traditional television as audiences increasingly consumed media on mobile devices and through streaming. To reconnect with lost viewers, they needed to immediately establish a presence on social media with live, professional-quality content. They turned to the vendor Switcher and its Switcher Studio software to solve this.

Using Switcher Studio, Matélé transformed its approach by creating branded, professional livestreams for Facebook Live with minimal, portable gear. This allowed journalists to conduct live interviews and interact with viewer comments in real-time from any location. The solution from Switcher enabled Matélé to reach a much broader audience, gaining tens of thousands of Facebook followers. Their live interviews now regularly reach between five to ten thousand people, with some videos achieving hundreds of thousands of views, successfully reconnecting them with their community.

Matélé

Diederick Legrain

TV Journalist and Digital Manager