Case Study: L’Oréal achieves greater recruitment reach with Switcher Studio

L’Oréal - Customer Case Study

L'Oréal, a global beauty and cosmetics leader, faced a challenge in modernizing its recruitment strategy to attract a diverse pool of young talent. Their traditional campus events had limited reach and were becoming outdated. Seeking an affordable way to produce high-quality, engaging live video content for social media without a professional film crew, they turned to the vendor Switcher and its product, Switcher Studio.

Using Switcher Studio, L'Oréal's in-house team created polished, branded Facebook Live broadcasts of educational talks. The solution allowed them to switch camera angles, add graphics, and stream professionally from iOS devices. This approach resulted in a massive increase in reach, with one talk reaching 500,000 people—a 3,000% increase over a standard on-campus event—while successfully promoting their employer brand to a global and diverse audience.

L’Oréal

Michael Lake

Recruitment Manager for Global Campus Activation