Case Study: JPIMedia achieves higher audience reach and sponsored content revenue with Switcher Studio

JPIMedia - Customer Case Study

JPIMedia, a UK-based newspaper company, faced the challenge of transitioning from print to digital and monetizing its digital channels. To fund its local news titles, the company needed a compelling way to produce sponsored content that would attract both advertisers and a large online audience. They turned to the vendor, Switcher, and used its Switcher Studio livestreaming production software to create professional-quality video content.

Using Switcher Studio on iPhones and iPads, JPIMedia creates polished, multi-camera livestreams of sponsored events for Facebook Live. The solution provided by Switcher drastically cut production costs and time while delivering broadcast-quality results. The measurable impact includes livestreams regularly garnering between 15,000 to 50,000 views and directly driving sales for sponsors, such as cars and restaurant bookings, during the broadcasts. This successful monetization strategy has become a key revenue generator for their digital news operations.

JPIMedia

Graham Walker

Commercial Content Editor