Switcher
11 Case Studies
A Switcher Case Study
The author and illustrator Jarrett Krosoczka needed to replicate his in-person book promotion events virtually. His challenge was to create an engaging online experience that could capture both his speaking and live drawing, which was difficult with a standard one-camera livestream setup. He turned to the vendor Switcher and its Switcher Studio product for a solution.
Using Switcher Studio’s multicamera and real-time editing capabilities, Krosoczka produced professional livestreams. This solution allowed him to grow his YouTube channel to nearly 20,000 subscribers and garner over a million views in a single year. He successfully connected with a global audience, including remote families who previously had limited access to author events.
Jarrett Krosoczka
Jarrett J. Krosoczka (JJK) Studio