Case Study: Golf Channel boosts viewership and sponsorships with Switcher

Golf Channel - Customer Case Study

The customer Golf Channel, now part of NBC Sports Group, sought to grow its social media presence, increase live viewership, and attract major sponsors while keeping production costs down by moving away from expensive outside vendors. Their challenge was to produce high-quality, multi-angle live tournament coverage and exclusive athlete interviews in-house to create more immersive experiences for fans.

Using Switcher's intuitive live streaming tools, the Golf Channel team was able to take full control of their productions, seamlessly integrating graphics and branding while receiving hands-on support from the vendor. This solution delivered dramatic results, including a 90% year-over-year increase in viewership, a 20% growth in Facebook likes, and a single event reaching 1.5 million views, all while securing major sponsorships and achieving significant cost savings.

Golf Channel

Jackie Strouse

Senior Manager of Social Media