Case Study: First Watch unifies ordering and waitlists across 430+ locations with Switchbox

First Watch unifies ordering across 430+ locations with Switchbox

Switchbox partnered with First Watch, a restaurant chain with over 430 locations, to address the challenge of unifying online ordering, real-time waitlist management, and dynamic content updates across its entire network. The brand needed a scalable, cross-platform mobile app that could seamlessly integrate its existing systems, Olo and Wisely, and provide a centralized way for non-technical admins to control location-specific information.

The solution implemented by Switchbox was a custom cross-platform mobile app built with a Ruby on Rails backend and ReactJS frontend. This app integrated with Olo for ordering and Wisely for CRM, and included an easy-to-use CMS for admins. The results included a seamless branded guest experience on iOS and Android, the ability to rapidly deploy updates like curbside pickup, enhanced payment options with split payments, and improved accessibility through WCAG compliance.

First Watch