Case Study: Capsa Healthcare reduces order complexity with Switchbox's custom visual product configurator

CAPSA Healthcare launches 27 million-configurator experience in 57 days with Switchbox

Switchbox built a custom visual product configurator for Capsa Healthcare to address the challenge of selling highly customizable medical carts. The complexity of their product catalog, which supported millions of unique configurations, was causing friction in the sales process and killing online conversion, as customers were unsure of their options.

The solution was a web application that provided an intuitive visual UI, guiding customers through each choice and integrating directly with Salesforce.com for lead tracking. The Switchbox configurator reduced time spent per order by 43 minutes, increased order accuracy, and was so successful it led to the launch of three additional configurators for other products.

Capsa Healthcare