Case Study: Abercrombie & Fitch achieves brand-consistent recruiting with Switchbox

Abercrombie & Fitch launches a pixel-perfect careers site in 2012 with Switchbox

Abercrombie & Fitch faced challenges with its recruiting efforts due to a careers website that was hard to find and manage on its main site and required a better way to showcase its diverse job openings. Maintaining strict brand consistency across all platforms was also a critical challenge. Switchbox, in partnership with Conrad Phillips Vutech, was engaged to build a custom CMS website to address these issues.

Switchbox built a dedicated careers site with a custom CMS that allowed for pixel-perfect brand replication and live-preview editing for easy staff updates. The solution included Vimeo Pro integration and a fully responsive design. Deployed before the peak 2012 recruiting season, the site was immediately adopted by A&F staff, with server traffic surging for six weeks and then stabilizing into a consistent pattern with regional spikes aligned with recruiting activities.

Abercrombie & Fitch