Case Study: Orangetheory Fitness achieves real-time marketing optimization with Switchboard Software

Orangetheory Fitness unifies disparate data to drive lead funnel conversion and member engagement

Orangetheory Fitness, a data-driven company with over 1,500 studios, struggled with a highly fragmented marketing data environment. Relying on static reports and outside consultants made real-time campaign optimization nearly impossible, costing time and opportunity. The challenge mandated a scalable data foundation, which led them to partner with Switchboard Software.

Switchboard Software implemented its platform to automate the aggregation and normalization of data from thousands of ad accounts into Snowflake. This solution provided Orangetheory with real-time, unified campaign insights, freeing engineering resources from manual processes. The results were significant, including 120+ hours saved weekly, a 60% reduction in analytics development time, and the avoidance of six engineering hires, enabling smarter and faster marketing decisions.

Orangetheory Fitness

Ameen Kazerouni

Chief Data & Analytics Officer