Case Study: MightyHive achieves 225x faster reporting and 85% less fraud with Switchboard Software

How MightyHive cuts through the noise of 60 billion GAM transactions a month for real-time analysis of programmatic performance

MightyHive, a media buying company, was struggling with the immense volume of data from billions of daily programmatic transactions. The process of normalizing this data, particularly massive GAM logs, was highly manual and error-prone, costing up to two days of engineering resources per report and hindering their ability to optimize ad performance.

Switchboard Software implemented its platform to manage MightyHive's programmatic advertising data. The solution was set up in one day and integrated with BigQuery and Tableau to provide unified, real-time reporting. This enabled MightyHive to save $400,000 in data engineering costs, increase its reporting capacity by 225 times, and achieve an 85% reduction in fraudulent activity, leading to significantly improved ad performance and accelerated research and development.

MightyHive