Case Study: Financial Times achieves faster, more precise forecasting with Switchboard Software

Financial Times launched an award-winning CPH product in weeks, leveraging more granular data for precision forecasting

The Financial Times, a leading global news organization, faced significant data challenges in scaling its advertising insights. Manually compiling performance reports for its award-winning Cost Per Hour ad product and creating site-wide inventory forecasts were extremely time-consuming processes, taking up to half a day and four person-days respectively. This manual effort created bottlenecks and delivered outdated intelligence. To overcome this, they partnered with Switchboard Software.

Switchboard implemented its cloud-hosted data platform to automate the aggregation, cleaning, and unification of raw media data from disparate sources. The solution provided user-friendly dashboards for real-time performance monitoring and forecasting without requiring custom development. As a result, the Financial Times saved 120 engineering hours weekly, reduced report generation time by 80%, and cut development time for strategic data assets from two quarters to just two months. Switchboard enabled a 3x increase in reporting frequency and a 5x increase in data granularity for customers.

Financial Times

Barry Cassidy

Director of Advertising Data & BI