Case Study: Fandom achieves automated revenue reporting and deeper data insights with Switchboard Software

FANDOM optimizes rev ops and community engagement for its 200 million+ monthly users with Switchboard and Boostr

Fandom, a premier destination for community-driven content with over 200 million monthly users, faced a massive data reporting challenge. With millions of daily events and a vast advertiser network, their revenue operations team needed clear visibility into granular data but was overburdening their engineering team with constant, unsustainable requests for customized reports and daily insights. They partnered with Switchboard Software to address this.

Switchboard implemented its data automation platform, which partnered with Boostr to unify all advertiser and user-generated data into a data warehouse. This solution automated data tracking and created cohesive dashboards and drill-down reports, saving approximately 200 person-hours per month. The time to create customized reports dropped from 45 minutes to 45 seconds, enabling Fandom's leadership to move from monthly to daily reporting on critical KPIs and freeing the team to focus on analysis and revenue growth.

Fandom

Rex Anderson

Director of Revenue Strategy