Case Study: Primerica creates a standout 50,000-person sales convention with Switch

Primerica stages a 3-day convention for 50,000 attendees with Switch

The customer Primerica, a recognized insurance and financial services company, needed to create a special and non-traditional national sales convention for 50,000 attendees. Their challenge was to design an event that would build momentum and share insights in a grand style. They engaged the vendor Switch for its event production services.

Switch designed a three-day corporate program focused on personal empowerment to highlight the achievements of individual representatives. Their full-service solution included dynamic scenery, animation, and technological innovations like 2,300 square feet of LED screens and 500+ pyrotechnics. The result was an epic event that successfully engaged the massive audience and led to a long-term relationship, with Switch serving Primerica for twenty years.

Primerica