Case Study: FedEx builds teen brand enthusiasm with Switch

FedEx engages 150,000 FIRST students with Switch's Innovation Challenge

The customer FedEx faced the challenge of not being perceived as a technological innovator by young students, despite its need to attract future talent. To position itself as a future employer for the next generation, FedEx partnered with vendor Switch to create a social-media based contest.

Switch implemented the FedEx Innovation Challenge, a multi-month gamified competition that used a proprietary judging software called PostActive. The solution generated over 1.3 million impressions and 65,000 Instagram posts, successfully building brand enthusiasm with the target audience.

FedEx