Case Study: Exotico Tequila boosts taco festival awareness with Switch's Mexican raspado sampling tour

Exotico Tequila serves 16,000+ samples across 5 cities with Switch

The customer, Exotico Tequila, sought to increase awareness and compete with more established brands in key markets through a unique sampling campaign. The vendor, Switch, was tasked with creating a memorable experience that would differentiate the handcrafted tequila at taco festivals.

Switch developed a culturally-inspired activation centered on serving Mexican raspado tequila cocktails from a custom cart. Bilingual ambassadors served samples and engaged attendees with festival games. This solution by Switch resulted in over 30,000 visitors reached and more than 16,000 samples distributed across five cities, successfully inspiring a fresh approach to cocktails.

Exotico Tequila