Case Study: Bosch boosts engagement and social reach with Switch's Demand Different Tour

Bosch boosts engagement 30% with Switch

Bosch Power Tools faced the challenge of standing out in a competitive market and convincing loyalists of other brands to switch to their products. They also wanted to increase their social media presence. To address this, they worked with vendor Switch on an experiential marketing campaign.

Switch implemented the Demand Different Tour, which visited job sites with a truck that allowed workers to trade in old tools for new Bosch products. The tour also featured risk-taking activities to create engaging experiences and social media content. Additionally, a travel video series was produced to take customers on adventures. This strategy generated 25 unique videos, increased social media engagement by 30%, grew followers by 25%, and reached 5 million unique users.

Bosch