Case Study: Abrams Books creates a sold-out immersive book tour with Switch

Abrams Books sells out every tour stop within hours with Switch

Abrams Books contacted Switch to promote the new Diary of a Wimpy Kid book, The Meltdown, and sought to reinvent the traditional author book tour. Their challenge was to create an engaging and interactive event that would bring the book to life for families and secure sell-out attendance at multiple tour stops.

Switch worked with author Jeff Kinney to create The Meltdown Show, an interactive stage production. The solution included a digital spinning wheel to randomize activities and a customizable set with a large inflatable screen and props like a foam ice cube microphone. The tour sold out within hours at each stop, propelled the book to #1 on multiple bestseller lists, and helped sell over two million copies worldwide.

Abrams Books