Case Study: Sonova achieves a unified sales culture and improved sales results with SwissVBS

Sonova - Customer Case Study

Sonova, a leading global provider of hearing aids, faced typical post‑M&A challenges after acquiring numerous North American stores: establish a baseline brand and uniform sales approach, overcome resistance to unification, and shift veteran audiologists from a purely clinical mindset toward a sales mentality. SwissVBS was engaged to provide sales coaching through a series of short, fast‑paced, interconnected training modules delivered in desktop and iPad versions, plus a simulated retail environment to mirror real customer interactions.

SwissVBS implemented scenario‑based training that recreated the Connect Hearing retail environment and guided learners through representative client profiles to teach a customer‑oriented service model and motivate clients toward desired lifestyle outcomes. Combined with an internal marketing campaign and follow‑up coaching, the SwissVBS solution united staff behind a common brand and sales approach, led store operators to change behaviors, improved customer service, and delivered better sales results for Sonova.

Sonova