Case Study: Deutsche Telekom achieves better customer experiences and greater brand loyalty with SwipeGuide

Deutsche Telekom - Customer Case Study

Deutsche Telekom, the largest telecom company in Germany and the world’s fifth-largest, faced customer confusion and frustration caused by ineffective paper product manuals. SwipeGuide collaborated with Deutsche Telekom to introduce digital instruction manuals (digital work instructions) tailored to their consumer base to address these usability issues.

SwipeGuide implemented digital work instructions that replaced paper manuals, removing confusion and improving the user experience. While the case text does not list specific KPIs, the collaboration with SwipeGuide yielded measurable benefits reported as reduced customer confusion, higher consumer satisfaction, and increased brand loyalty for Deutsche Telekom.

Deutsche Telekom