Case Study: Massachusetts Bay Transportation Authority improves on-time performance with Swiftly

Massachusetts Bay Transportation Authority improves on-time performance by 25% with Swiftly

The Massachusetts Bay Transportation Authority (MDOT MTA) faced the foundational challenge of improving bus on-time performance (OTP) to build rider trust and increase ridership. The agency partnered with the vendor Swiftly to find proactive, data-driven solutions that could deliver results with their existing resources, moving beyond expensive infrastructure upgrades.

Swiftly implemented a multi-faceted solution including Swiftly's Live Operations map and Onboard App to provide better data and onboard tools for operators. This empowered MDOT MTA to proactively manage service and reduce early arrivals. As a result, a pilot of Swiftly's Onboard App showed buses were 25% more likely to be on time and early departures were reduced by 37%. Another experiment using data from Swiftly to text early operators led to a 20% reduction in early arrivals at the next time point.

Massachusetts Bay Transportation Authority