Case Study: The Wigan Beer Company achieves faster, more accurate B2B ordering with SwiftCloud

The Wigan Beer Company boosts in-app purchases 18.7% with SwiftCloud

The Wigan Beer Company, a UK-based distributor of beers, wines, and soft drinks, faced significant challenges with its manual B2B ordering process. Orders placed via voicemail, email, and phone calls were time-consuming to process and prone to error, hindering the company's growth. They sought a solution from vendor SwiftCloud to digitize their operations and move away from analogue methods like physical prints and handwritten data.

SwiftCloud implemented its digital ordering solution, which included a user-friendly web portal and a key feature called the Shopping List that saved customers time. The solution seamlessly integrated with the company's ERP system, automating order entry to eliminate human error. This led to a massive improvement in order accuracy. Furthermore, the platform drove an 18.7% increase in sales of products that customers had not previously ordered, demonstrating significant measurable growth for The Wigan Beer Company.

The Wigan Beer Company