Case Study: Scotts Miracle-Gro achieves faster IoT app onboarding with Swenson He

Scotts Miracle-Gro reduces onboarding steps by 80% with Swenson He

Scotts Miracle-Gro, a lawn and garden leader, faced technical and UX pain points with the Blossom mobile app following an acquisition. The app's setup was inefficient, connectivity was slow, and the process had too many steps, creating a poor user experience. They reached out to vendor Swenson He to redesign the app for their new Gro™ product line.

Swenson He collaborated with Scotts to revamp the entire setup process and UX, focusing on simplification and user feedback. The solution delivered by Swenson He reduced onboarding steps by 80%, doubled app functionality, and created a 300% improvement in connection speed, resulting in a more efficient and seamless user experience.

Scotts Miracle-Gro