Case Study: American Bible Society boosts Bible engagement with Swenson He's analytics-driven app modernization

American Bible Society boosts daily active users in a 75-day Bible challenge with Swenson He

The American Bible Society, a non-profit focused on Bible accessibility, faced a challenge modernizing its Military Bible Challenge program for the U.S. military community. Their existing platform was a static, text-heavy experience that lacked user engagement and, critically, any data analytics to measure interaction. With limited in-house technical expertise, they partnered with Swenson He to overhaul the program.

Swenson He delivered a modernized, user-friendly application with a military-themed design and embedded robust analytics. This solution provided the American Bible Society with previously unavailable insights into user behavior. Post-launch, the revamped program achieved significant gains in daily active users and drove increased enrollment in other programs through new cross-promotion features, resulting in a more active and engaged community.

American Bible Society